Rozy
Korea's First Virtual Influencer
Who is Rozy?
Rozy (로지) is South Korea's first virtual influencer, created by Sidus Studio X in 2020. Designed as a 22-year-old with a passion for fashion and lifestyle, she quickly became a favorite among Korean brands looking for a fresh, controversy-free spokesperson.
What makes Rozy remarkable is her success in the conservative Korean corporate market. She has worked with banks, insurance companies, and major electronics brands—sectors traditionally hesitant about influencer marketing.
With over 100 brand collaborations including KB Kookmin Bank, LG Electronics, and Lotte, Rozy has proven that virtual influencers can work even in the most conservative industries.
What Makes Rozy Different
Target Local Markets First
Rozy focused entirely on the Korean market, building deep brand relationships before expanding internationally.
Enterprise-Friendly Positioning
By keeping content professional and brand-safe, Rozy attracted conservative Korean corporations including banks and insurance companies.
Leverage Cultural Acceptance
Korea's familiarity with K-pop and virtual content made audiences receptive to a virtual influencer.
Full Agency Backing
Sidus Studio X provides professional management, content creation, and brand negotiations—a model worth studying.
Breaking into Conservative Industries
Rozy made history by becoming the first virtual influencer to work with a major Korean bank. KB Kookmin Bank used her for financial services campaigns, proving that virtual influencers could work even in the most conservative industries.
Results:
- First virtual influencer to work with a Korean bank
- Opened doors for other financial services partnerships
- Proved brand-safe virtual influencers can work anywhere
- Established Rozy as trusted corporate spokesperson
Conservative industries (banking, insurance, etc.) value brand safety above all. Position your AI influencer as professional and controversy-free to access these markets.
100+ Brand Collaborations
Car brand partnership
Shopping platform collaboration
Insurance brand campaign
Financial services partnership
Electronics brand deal
Beauty store collaboration
Plus 90+ more collaborations with Korean and international brands
4 Lessons from Rozy's Success
Target Local Markets First
Rozy focused entirely on the Korean market, building deep brand relationships before expanding internationally.
Enterprise-Friendly Positioning
By keeping content professional and brand-safe, Rozy attracted conservative Korean corporations including banks and insurance companies.
Leverage Cultural Acceptance
Korea's familiarity with K-pop and virtual content made audiences receptive to a virtual influencer.
Full Agency Support Matters
Sidus Studio X provides professional management, content creation, and brand negotiations—a model worth studying.
How to Apply Rozy's Strategy
Start in markets with virtual content acceptance
Korea, Japan, and China have strong virtual character cultures. Western markets are catching up but may be slower to accept.
Keep content brand-safe from day one
If you want corporate brand deals, avoid controversy. Professional, polished content opens doors to conservative industries.
Build relationships with local brands
Rozy focused on Korean brands first. Local relationships often lead to bigger opportunities.
Consider agency support
Professional management can help you land bigger deals and navigate brand negotiations.
Ready to Land Corporate Deals?
Rozy shows that virtual influencers can work with even the most conservative industries. Start building your brand-safe AI influencer today.