Aitana López
An AI Model Built With Accessible Tools
Who is Aitana López?
Aitana López is a virtual influencer created by The Clueless Agency, a small Spanish marketing agency, in mid-2023. What makes her remarkable is that she was built using accessible AI tools that anyone can use—not a professional CGI team.
According to her creators at The Clueless, Aitana can earn up to €10,000 a month, with an average of around €3,000 and just over €1,000 per ad, from brand deals and paid content. In about a year and a half she passed 343,000 Instagram followers (Euronews, November 2023, updated December 2024). Her story went viral when the agency revealed she was AI-generated, proving that transparency can actually drive growth.
Unlike Lil Miquela (backed by a venture-funded studio), Aitana is proof that you don't need massive resources—just the right strategy, tools, and consistency.
What Makes Aitana Different
Created with Accessible Tools
Unlike Lil Miquela who required a full CGI team, Aitana was created using commercially available AI tools that anyone can access.
Fast Growth From Zero
She started from zero and passed 343,000 Instagram followers in about a year and a half (Euronews, December 2024), without a celebrity launch or a big media budget.
Clear Niche Focus
Fitness and lifestyle content with a consistent pink-haired aesthetic. Her niche is clear and her visual identity is unmistakable.
Transparent About Being AI
The agency openly discusses that Aitana is AI-generated, which hasn't hurt her growth—it's actually driven curiosity.
The Up-to-€10,000-a-Month Success Story
The Clueless Agency created Aitana in mid-2023 using Stable Diffusion and custom LoRAs. Her creators told Euronews (November 2023) that she can earn up to €10,000 a month, with an average of around €3,000, from brand deals and paid content. The story went viral when the agency revealed she was AI-generated, proving that transparency can actually drive growth.
Results:
- Around €3,000 a month on average, up to €10,000 (her creators, via Euronews, November 2023)
- More than 343,000 Instagram followers (Euronews, December 2024)
- International media coverage
- Proved accessible tools can create profitable AI influencers
You don't need a venture-backed studio. With the right tools, strategy, and consistency, anyone can build a profitable AI influencer.
Brand Collaborations
Multiple supplement brands
Fitness clothing partnerships
Health and wellness content
Beauty product collaborations
Multiple ongoing partnerships with fitness, wellness, and beauty brands
4 Lessons from Aitana's Success
Start with a Strong Visual Identity
Aitana's pink hair is instantly recognizable. Choose 2-3 signature visual elements that make your AI influencer stand out.
Pick a Niche with High Brand Interest
Fitness and lifestyle attract supplement companies, activewear brands, and wellness products—all eager to work with influencers.
Train a Custom Model Early
Use Leonardo AI or Stable Diffusion LoRAs to maintain perfect consistency. This is what separates amateur attempts from professional ones.
Post Consistently
Aitana posts almost daily. High frequency + consistency = algorithm love and faster growth.
How to Apply Aitana's Strategy
Start with a strong visual identity
Aitana's pink hair is instantly recognizable. Choose 2-3 signature visual elements that make your AI influencer stand out.
Pick a niche with high brand interest
Fitness and lifestyle attract supplement companies, activewear brands, and wellness products—all eager to work with influencers.
Train a custom model early
Use Leonardo AI or Stable Diffusion LoRAs to maintain perfect consistency. Learn more →
Post consistently (daily if possible)
Aitana posts almost daily. High frequency + consistency = algorithm love.
Engage in Stories and Reels
Static posts aren't enough in 2024. Use video tools like HeyGen to create Reels and Stories. Learn more →
You Can Do This Too
Aitana proves that anyone with the right tools and strategy can build a profitable AI influencer. Start with our complete guide.